Who are we?

What's in a name?

‘pseudonym’ was born of a desire to redirect the conversation back to art, back to contemplation and connection. As a society we’ve gotten so caught up in the hype, the marketing, branding, followers, statistics, likes and the blue ticks; it can feel the real story of the work is often becoming lost among the noise. At pseudonym. gallery +  creative space, the art is the real story, and connection our end goal.

We are seeking the collector that falls in love with the work, not the reputation or what they think they know of the Artist. We want to have conversations with people that can’t imagine living without your work, even if they don’t know your name – at first.  The ones that say ‘they know nothing about art,’ but they know what they love, what makes them feel things so deeply they can’t and don’t want to look away.

We are committed to being an inclusive space where artists, makers and designers are not pigeonholed by their own reputations, genders, race and micro biases. A space offering a voice in how it all comes together. We fully acknowledge and respect that those reputations are incredibly hard earned, and very well deserved. We just want to strip it all back sometimes, if only for a moment, and add a different and briefly elusive layer for people to really ‘be’ with the work.

We aim to create an immersive and well curated experience - but we want your work to introduce itself first. We will offer the opportunity for Artists to not have any name on the work at all, or create a Pseudonym. should they so choose. 

the what of it.

pseudonym gallery + creative space is where creative worlds collide; the mothership if you will. The physical address of several creative entities, with a stunning retail / gallery supporting makers and creators from all over Australia and New Zealand.

Owned by a long time and pathological stylist, you will find furniture, curios and treasures peppered amongst current design pieces in the realm of artistic homewares & accessories.  We carefully curate people, products and pieces that tell a story, and make themselves part of yours.

Whether you are a customer looking to add to your collection, an Artist, Stylist or Designer looking for space to work, stay, exhibit, display, play; pseudonym. will have an adventure for everyone. It won’t all happen at once, but it is happening.

*Our Exhibition space / Gallery hire comes with a unique set of additional collateral offerings, you can be as involved as much, or as little as you wish.

 

who and why?

Our founders are passionate about bringing creative minds together. Having run a creative studio space for 14 years, had several retail incarnations, and currently makers & wholesalers of a boutique home fragrance label - it seems we’ve finally come full circle with all the worlds colliding. An abundance of gratitude has led us here to Wickham, home of the Awabakal and Worimmi people.

We offer both interesting styling & layering – yet create space for your work to breathe and just be. Our connection to each part of the consumer market provides a unique view into buying patterns and trends. That being said, we plan to often ignore them. We feel really strongly that if something is truly loved and cherished from the concept, design, creation and final purchase, it won’t go out of fashion.

Timeless doesn’t date, and that is our overall ethos for the space.